Marketo integration

Syncing your event calendars

The first step you need is to aggregate your Calendar on both platforms. This is simple, with a pair of credentials from Marketo to the InEvent platform.

You can also create a base program that will be cloned everytime a new event is created at InEvent event management software. This allows you to have more flexible Marketo Programs by having Smart Campaigns on your base program to be passed along to your new programs. All aspects of your base program are used when our integration runs.

Using your smart lists on InEvent is also very easy, just select one of your smart or static lists available on your Marketo account to import your leads to your attendee management software powered by InEvent. You can to invite and RSVP on your event using InEvent event platform.

All basic information of your lead is pulled and their membership status on your Marketo Program is updated automatically with your event management software.

Great! Now your leads will start filling in their registration forms. By doing it, it will change their status to Attendeed on both platforms, so you can keep track of everything happening at InEvent event platform and Marketo marketing platform. Same for leads that rejected the invitation, they'll be removed from the member list. In case one of your leads unsubscribes from your marketing communication, our systems will automatically update their Unsubscribed status on Marketo and fill a reason on their Unsubscribed Reason field.

1 minute Wrap Up

• New events creates a new Program on Marketo automatically;
• Cloning information from a base program is also available;
• Smart Campaigns and other resources are also cloned;
• InEvent events can be visualized directly on your Marketo Calendar;
• Invites, registrations and more are added automatically to your Marketo program;
• Importing leads from your Marketo static and smart lists;
• Handle unsubscriptions on both platforms (two-way sync);
• Update lead data on InEvent and sync back to Marketo;
• Don't worry about duplicates: InEvent handles it for you;