Using InEvent technology, we created a fun, interactive experience that brought the authentic tastes and aromas of Napa Valley directly to our invitees' living room.
We mean it, quite literally. Our guests got their wines shipped to their door, so they could enjoy and learn about their favorite tastes with us, from the safety and comfort of their homes.
InEvent Wine Tasting at Home was the very first invitation-only virtual event held by InEvent.We wanted to deliver an entertaining and laid-back event with the same excitement and momentum than an in-person experience would.
In an occasion where not everybody will be in the same physical environment, the event organizers don’t have control over some aspects such as locations, ambient light, decoration, service, etc.
So, in all of our communications, we cared about letting them know that all they had to do was to register and we would take care of everything else. They’re only preoccupation for the night would be to sit back and relax.
At this point, we chose to invite Clos Du Val, a winery in the Stags Leap District of California's Napa Valley. With the extensive knowledge of their Guest Experience Manager Scott Johnson, that became an essential ingredient for the event success.Also, they made sure that every participant had their wine tasting kit delivered to their door on time.
If in an in-person workshop, smartphones were the main attention thieves, now the dispute is larger: besides smartphones, there is the unknown.
After all, the participant of an online event can be working, surrounded by their family, being busy taking care of their pets or just being impacted by email and instant messages alerts.
So, besides checking the real time engagement, post-event action is also needed. For that, we used the InEvent automated Virtual Lobby analytics, as well as a post-event more detailed feedback from our guests.
This way, we could find out what went right and what had room to be better, from the perspective of the participants.
After listing all of our concerns, it was clear we needed a platform to address all our production, content, engagement and execution needs.
Production, content, engagement, execution… everything went out smoothly, just as we predicted, thanks to the robust InEvent platform and the great team behind it.
Being able to inspire our guests while they were also having fun made our day. Everybody who participated: we could feel that their hearts and minds were really there with us all along the occasion.