SulAmerica is an insurance company founded in 1895 which offers medical, dental, life, auto insurance, among other products. It has more than 7 million customers, over 5,000 employees and a distribution network which includes more than 30,000 independent brokers.
In 2018, SulAmerica held 12 corporate events, differentiating in goals and in number of people. InEvent created flexible solutions in order to make SulAmerica achieve their objective. One of their events was CarreiraCon, which highlighted SulAmerica digital transformation to attending employees. It hosted 200 people and introduced new skills required in the digital world. There were lectures on creativity, personal branding, digital positioning and entrepreneurship.
Another outstanding corporate event held by SulAmerica was the New Generation Broker. The event aimed to immerse children of current brokers in the company. They were able to create relationships with potential future brokers. It was the 11th edition of the corporate event and it hosted 40 attendees.
As SulAmerica moves forward into the digital era, 2018 was an important showcase year to their employees. SulAmerica needed to provide to its teams and independent brokers a truly digital experience in all of its corporate events. In addition, the event team was aware they needed a solution to manage their multiple events.
InEvent team works closely with event organizers and project managers. We provided training and support so SulAmerica teams were able to operate the event platform and event app by themselves. InEvent worked closely with SulAmerica, guaranteeing a seamless operation.
Calendar: InEvent Platform provided a calendar containing all SulAmerica corporate events. At the same time, it would sync with each briefing of each event. They could differentiate in the calendar each event by color and number of attendees. InEvent platform allows the company to filter events by date, budget or organizing agency.
Analytics & Reports: In all corporate events held by SulAmerica, it was possible to monitor all event data through our event platform, such as the number of attendees registered in the event, attendees that actually attended the event, and sponsorship data. It allowed to manage and identify the data through our live dashboard. By using InEvent’s live dashboard, SulAmerica could analyze quickly the number of registrations for each event in a set time. With that, they were able to identify the best event marketing strategies. They had the possibility to analyze attendees list for each separate event, knowing who attended the event and in how many events and lectures he or she attended. Reports could be printed and shared by event organizers, allowing analysis of each event. This way, they could compare to previous events and improve in future events.
Invites & RSVP: Utilizing InEvent platform, corporate event organizers can create a variety of attendees lists, managing and communicating with their whole database. SulAmerica counted on this feature both to register the attendees for each event and to send invitations, as they could with RSVP. The event attendees only needed to click on a button to confirm the presence in each of the corporate events.
Registration of attendees: With the lists of attendees completed, the registration workflow could be flexible per event. While in some of the corporate events the registrations were made directly by importing the lists into the event platform, which supports Excel files uploads, in other events the registrations were made through RSVP invitations and registration forms. InEvent's forms can be customized and used for different purposes. One of the ways, as mentioned above, is the registration of attendees. They can have any number of questions, and it is determined by the company. It will also offer different types of questions, such as written questions, multiple choice, yes/no etc.
Support: SulAmerica counted on InEvent’s support for its corporate events. The Customer Success team supported them with any technical questions or standard tickets garanteed by a 6-hour SLA. Some of the corporate events also counted with InEvent Live Support, which provided an account manager or customer success rep at the event, supporting the operation of our technology.
Presence and Access Control: Each attendee received a unique and encrypted QR Code for each corporate event. They could access the QR Code on their mobile app and allowed them to access events quickly and safely. For the benefit of recurring events organizers, from the moment attendees accessed any of the corporate events using the QR Code, their data were synchronized with the event platform. This allowed the control of the number of attendees at the events and each individual activities.
It was very easy for us because we have eliminated the use of paper for attendees lists. So we already have automatically registered who accessed the activities or not. A very easy tool to be used, which for us was essential. We were able to learn very quickly on how to use it.Rebeca Benicio, HR Analyst at SulAmerica
We used a lot the access control in our mobile event app. We are talking about an event with a digital mindset, on digital transformation, so it was cool bringing it to attendees. They had a digital experience at this event by using QR Codes. For us who were part of the organization, the real-time analysis to know how many people were in the event rooms helped a lot.João Oliveira, Training and Development Analyst at SulAmerica
Mobile App: In order to adapt to the digitalization level of its employees' daily lives, in which smartphones are increasingly present, SulAmerica used InEvent Mobile App for their corporate events. InEvent’s event app is a White Label App. Thus, the event app was customized and named SulAmerica Events. Within the event app, it had the list of all the corporate events happening in the year of 2018. While the sessions of some of the events contained basic informations, such as event agenda and general information, others also provided information about flights, itineraries and QR Codes.
The InEvent application helped us a lot in this event because it’s a much younger audience. We have an audience averaging an age of 25 to 30 years old and they interact a lot with internet, with apps... then we stopped printing the agenda, the photos that we used to send via a WhatsApp work group now are concentrated in a single event app and everyone was able to share and use the platform.Raissa Rezende, Marketing Analyst at SulAmerica
For me a specific event app feature I really liked was the possibility of sending reminders to attendees through push notifications... This made all the difference because it created a close communication with them. A lot of people said, 'I got a notification and I came running because I had forgotten', or 'I thought the event had no more vacancies and I saw that it still had' ... so we managed to reach out to everyone without having to send emails or calling them.Raissa Rezende, Marketing Analyst at SulAmerica
Website: With the InEvent platform, corporate events can have their unique and customized websites tailored to their needs. Completely secure, the websites are used mostly before the event to share information, conduct ticket sales, and register attendees.
Most of the corporate events held by SulAmerica developed their communication through the event app. However, one of the events required sharing more information and a website was used. Texts, images, videos, files, and presentations could be shared on the website, which was synchronized with InEvent’s platform. Therefore, whenever event organizers edited the platform, the website was automatically updated.
Surveys: SulAmerica event organizers were able to conduct surveys to evaluate attendees' opinions about the events. The surveys were sent to all attendees at the end of the event or activity. Through the event app provided by InEvent, attendees responded to predefined questions.
At the end of each activity we would send a survey in order to know what attendees thought about it and they answered quickly. This was essential for us.Raissa Rezende, Marketing Analyst at SulAmerica
We put the entire event agenda in the event app. Everything was completely dependent on the event app. From engaging people, to attendees, the event to allowed us to know who attended to go or not. We appreciated technology and the app. Push notifications were all sent, the schedules... to subscribe, the news feed, to know what was happening at the event. Everything in one tool. For us it was incredible and people also found it amazing. Rebeca Benicio, HR Analyst at SulAmerica
When we were thinking about how we would manage the event we thought of InEvent, for the tool that had already been used in other events within the company... We thought 'well, we are organizing an event on digital transformation, so why not use an event app to facilitate the event access, helping to manage the event, and that also brings the digital experience to attendees who are using the smartphone more and more every day!' João Oliveira, Training and Development Analyst at SulAmerica