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Atlanta, Georgia. InEvent, an enterprise event management platform for in-person, hybrid, and virtual events, announced a strategic partnership with Emenee Marketing ’n’ Events, a Washington, DC–based event consulting and agency services firm focused on helping B2B organizations maximize the business impact of their event investments.
The partnership combines InEvent’s unified event management platform with Emenee Marketing ’n’ Events’ experience in event strategy, operations, and marketing activation. InEvent supports registration, event operations, attendee engagement, and event analytics, while Emenee Marketing ’n’ Events provides consulting, corporate training, and fractional event services designed to help teams move beyond logistics and toward measurable business outcomes.
Emenee Marketing ’n’ Events specializes in supporting B2B organizations that invest between $50,000 and $1 million annually in events, helping them systemize event operations, optimize event marketing campaigns, and integrate events more effectively into their broader business and go-to-market strategies.
Led by founder and Director of Events Michelle Nicole McNabb, the firm works with internal teams to define frameworks, delegate execution, and ensure events are used as a consistent, accountable growth channel rather than a series of disconnected projects.
By aligning InEvent’s event management software with Emenee Marketing ’n’ Events’ consulting, training, and operational frameworks, customers benefit from a more structured approach to event strategy and execution that covers both the technology and the business logic behind events.
The result is clearer accountability, stronger justification for event spend, and more scalable, outcome-driven event programs.
Many B2B organizations recognize the strategic value of events but struggle to fully connect event programs with measurable business outcomes. Teams often face challenges such as fragmented planning processes, limited internal frameworks for event execution, and difficulty demonstrating the return on investment of large event budgets. The collaboration between InEvent and Emenee Marketing ’n’ Events aims to address these challenges by combining robust event technology with strategic guidance and operational expertise.
Through this partnership, organizations will have access to both the technology infrastructure needed to manage complex event programs and the consulting expertise required to design event strategies that support marketing, sales, and brand objectives. Emenee Marketing ’n’ Events works closely with internal teams to establish repeatable processes, build operational frameworks, and help organizations scale event programs in a way that supports long-term business growth.
Together, InEvent and Emenee Marketing ’n’ Events aim to help B2B companies move beyond viewing events as standalone initiatives and instead treat them as an integrated, measurable component of their overall growth strategy.
InEvent is an enterprise event management platform that helps organizations plan, execute, and measure in-person, hybrid, and virtual events. The platform supports event registration, on-site operations, engagement, and analytics for complex event programs worldwide.
Emenee Marketing ’n’ Events is a Washington, DC–based event consulting and agency services firm that helps B2B organizations maximize the business impact of their event investments. Founded by Michelle Nicole McNabb, the company provides event strategy, corporate training, and fractional event services to support scalable, ROI-driven event programs.
Aniebietabasi Ufia
Marketing & Communications, InEvent
Email: aniebietabasi.ufia@inevent.com
