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InEvent, an enterprise event management platform for in-person, hybrid, and virtual events, announced a strategic partnership with IMMRSV, a global experiential marketing firm known for creating immersive brand activations, pop-up experiences, and large-scale live events.
The partnership brings together InEvent’s unified event management platform with IMMRSV’s expertise in experiential marketing, production, and creative execution. InEvent supports event registration, attendee management, on-site operations, engagement, and event analytics, while IMMRSV delivers full-service experiential campaigns, including concept development, logistics, fabrication, and on-the-ground execution.
IMMRSV specializes in designing one-of-a-kind brand experiences that allow audiences to physically and emotionally connect with brands through live interactions. Their capabilities span pop-up shops, mobile tours, trade show booth design, corporate events, festivals, and large-scale experiential activations. By combining strategic concepting with detailed execution, IMMRSV helps organizations translate brand narratives into real-world experiences that drive engagement and awareness.
“Today’s audiences expect more than just events—they expect experiences that feel real, memorable, and worth their time,” said Pedro Goes, CEO of InEvent. “IMMRSV brings a creative and executional depth that allows brands to show up in powerful ways. Together, we’re helping organizations connect their event technology with experiential campaigns that truly engage people.”
Many organizations continue to face challenges when trying to connect brand strategy with live execution. Fragmented workflows, disconnected vendors, and limited visibility into performance often make it difficult to measure the impact of experiential campaigns or scale them effectively across regions.
By aligning InEvent’s event management software with IMMRSV’s experiential production capabilities, customers gain a more integrated approach to planning and executing brand activations. From early-stage concepting and campaign design to on-site execution and post-event analytics, the partnership enables organizations to manage both the creative and operational sides of events within a more cohesive framework.
The result is stronger audience engagement, more consistent execution across markets, and clearer insight into how experiential campaigns contribute to brand awareness, lead generation, and overall business outcomes.
InEvent is an enterprise event management platform that helps organizations plan, execute, and measure in-person, hybrid, and virtual events. The platform supports event registration, on-site operations, engagement, and analytics for complex event programs worldwide.
IMMRSV is a global experiential marketing firm based in Salt Lake City, specializing in immersive brand activations, pop-up experiences, and large-scale live events. The company provides full-service project management, strategy, design, fabrication, and execution to help brands create meaningful, high-impact audience connections.
