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Atlanta, Georgia, February 2026. InEvent, the enterprise event management platform for in-person, hybrid, and virtual events, today announced its first Open House episode of 2026, a live, one-hour virtual event focused on redefining event value in a changing industry.
Titled “Who Cares About Trends? The New Rules of Event Value in 2026,” the session will take place on Wednesday, February 25, 2026, at 12:00 PM EST and will bring together senior event leaders to discuss how organizations can better define, defend, and deliver meaningful event outcomes.
The Open House is designed for event professionals, planners, marketers, and operations leaders. Rather than focusing on trends, the conversation will center on practical frameworks for evaluating what makes events worth the time, attention, and investment in 2026.
As the events industry continues to evolve, many organizations are reevaluating how they measure the success and impact of their programs. Event leaders are increasingly expected to demonstrate measurable outcomes, align events with broader business objectives, and create experiences that deliver value not only to attendees but also to sponsors, partners, and internal stakeholders.
The live panel will feature Josh Shepherd, VP of AI Solutions at Amego; Suzanne Medlicott, Event Strategist at Spark Event Collective; and Katie McIntyre, Director of Event Technology at Opus Agency.
During the discussion, speakers will share real-world perspectives on how event teams can define meaningful value, prioritize the elements that truly drive impact, and build event programs that stand up to scrutiny from leadership and budget stakeholders. The session will also explore how evolving technology, data insights, and attendee expectations are shaping the way organizations design and evaluate event experiences.
“This conversation is about helping event teams move beyond chasing trends and start defending real value,” said Aniebietabasi Ufia, Community and Events Coordinator at InEvent. “In 2026, the question isn’t what’s new, it’s what’s worth it. This Open House is designed to give leaders the language and frameworks they need to answer that with confidence.”
In addition to the live discussion, attendees will have the opportunity to engage with speakers through questions and shared insights during the session. The Open House format is designed to encourage practical conversations that help event professionals think more strategically about how they plan, execute, and evaluate their events.
The session is live-only, with no replay. Every attendee will be gifted with a free resource titled “100+ Must-Attend Conferences & Networking Events for Technology, Marketing, and Events Leaders in 2026.” The resource highlights key industry gatherings across multiple sectors and helps professionals identify valuable opportunities for learning, networking, and collaboration throughout the year.
InEvent is an enterprise event technology platform that helps organizations plan, manage, and scale in-person, hybrid, and virtual experiences worldwide. Trusted by global brands and event leaders, InEvent delivers secure, flexible, and data-driven solutions that power meaningful connections.
The Open House series is part of InEvent’s ongoing commitment to supporting event leaders with practical, outcome-driven conversations about strategy, technology, and execution.
